Practices common on farms in North America are increasingly subject to criticism by consumers, citizens and other stakeholders. Many common practices on dairy farms are increasingly subject to criticism by consumers, citizens and other stakeholders. During my presentation, I will review different approaches livestock farming industries have applied to counter these criticisms, explain how and why these approaches have largely failed, and then discuss some alternative options for moving forward.

Professor Marina (Nina) von Keyserlingk, O.C., Ph.D.  is UBC professor and global leader in animal welfare science.  She has transformed the way people think about farm animals. Her influential work has guided animal agriculture towards meaningful change worldwide. As a dedicated mentor, she has established a legacy of leadership and innovation within her field.